- is a crowd funded documentary featuring, among other creative heavyweights, Diplo, Jurassic 5 and Ghostly International’s Tycho. According to the producers it: ‘reveals the dramatic collapse of the music industry and the unintended consequences the internet revolution is having on creators of all kinds.’ If this trailer is anything to go by, it does look as if UNSOUND is actually a very legitimate attempt at watching out for starving artists struggling to make ends meet in ‘the ‘age of free.’
Which also means that it could very well provide a much needed balanced view on a digital music debate that has for the most part consisted of two entrenched camps/line of arguments: major labels (equipped with an army of bullying copyright lawyers) and downloaders/free internet activists who believed in the somewhat unsustainable idea that ‘music wants to be free.’
Getting high on the seemingly limitless possibilities that the internet has offered is, perhaps, something that we’ve all been guilty of. And with good reason; the digital age has made everything readily available to everyone all the time, democratized creativity to an extent where most creative souls with computer access can play along, and even helped in making increasingly transparent oppressive power structures that were previously opaque and impenetrable. It has, in other words, overwhelmingly been a force for good.
But now that the dust has settled on the first internet revolution, maybe it’s time to take a step back and reassess things. How is your favorite recording artist, for example, going to make a living if the product she/he creates no longer has perceived value? How do we ensure that the culture, which has dramatically diminished in monetary value doesn’t also suffer quality-wise when artists can, quite simply, no longer afford to do produce it? As one commenter wryly notes in the trailer:’ people seem to have convinced themselves that everything can somehow magically be free’
The UNSOUND trailer certainly makes you rethink your relationship with digital music. And with artists like Diplo, Tycho and Cut Chemist onboard, it’s lent a weighty legitimacy.
The documentary is still in its crowd funding phase, so if you like what you see, go make a donation here. For more on UNSOUND, check out: