Projection mapping is certainly nothing new, but artist and engineer Barry Threw’s immensely comprehensive project leaves you dazed to the point of confused when you consider the time, care and unflinching work ethic that went into actualizing this breathtaking, immersive spectacle. Using 44 projectors with a combined brightness of 840,000 lumens, the projections covered a surface 600ft wide x 351ft high. How do you like THEM apples?
Yes indeed, it’s another ‘holy crap!’ moment occurring at the intersection of art and technology. Realized in collaboration with Obscura Digital, the video shows us how the entire Sheikh Zayed Grand Mosque was illuminated with the aim of articulating the rich cultural heritage of the United Arab Emirates for their national day celebration.
We dare say that there’s something incredibly now about this extensive installation. Maybe this is only us, but we can’t help thinking about hip Label Fade to Mind’s remarkable aesthetic, particularly the cover of ‘Desert Strike EP’ from the talented Fatima Al Qadiri.
In any case, we think this is an awe-inspiring project, well worthy of your time and reflection.