We had a party in Hong Kong that celebrated the AIAIAI x SALT x Milk Magazine Instagram treasure hunt.
So yeah, as you may or may not have noticed, we recently put on the Hong Kong Edition of our MAKE THE CITY SOUND BETTER campaign.
This time around, the campaign took on the the shape of an Instagram-enabled treasure hunt that asked the inhabitants of Hong Kong to look for clues in a video posted on Instagram, so that they could find that all-important location, brimming with shiny, AIAIAI headphone treasure.
It all worked out reasonably well, if we do say so ourselves, and at the end of the day, our little stunt produced the perfect excuse to put on a party in Hong Kong with our friends from SALT and Milk Magazine.
Check out the MAKE THE CITY SOUND BETTER treasure hunt videos on our Instagram.