Ad Hoc - The Future of Music Blogging?

by Ulrik


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AD HOC on Kickstarter
Ai Wei Wei: Never Sorry

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Well, that's hard to say, really. But we can say this: the future looks promising as some of the world's best music blogs come together in this new Kickstarter project.

Back in the AIAIAI days of yore way before we had this brand-spanking new blog, we supported another Kickstarter project that was asking for donations to complete a documentary on the great, dissident, Chinese artist, Ai Wei Wei. That project turned out to be a huge success.

As a matter of fact, the documentary 'Ai Wei Wei: Never Sorry' just won the Special Jury Prize at the renowned Sundance Festival and the film that depicts Ai Wei Wei's life and corageous battle within the Chinese system is likely to screen worldwide. And now it looks like Kickstarter, the innovative, crowd-sourced fundraising platform, has more pleasant suprises up its sleeve.

Ad Hoc is essentially a coming together of the global music underground; At the helm of the project are Altered Zones bloggers Ric Leichtung and Emilie Friedlander and they've managed to enlist an impressive roster of everyone from Brighton Bloggers 20jazzfunkgreats to Berlin's No Fear of Pop in the efforts to build an 'underground music and visual culture publication created for and by a community of music lovers with a shared ethos: that of building the world you want to see using the materials at your disposal.'

And when you've got the artists on board, you know you're on to something; Ad Hoc has luminaries like Neon-Indian, Ducktails, Balam Acab, Dan Lopatin, Julia Holter, Blondes, Maria Minerva, etc. donating tracks to its compilation, which should go a long way towards securing the support of you, the fans. This is, in other words, a downright likeable project that utilises the best of contemporary technology and pairs it with wonderfully lofty ambition. Viva the internet, we say!

But hey, that's enough talk from our side. Have a look at the video, and why not make a donation while you're at it?