It's been all over blogs and in every magazine in the world, but we've only just now had the chance to try it out. The Ace Hotel. Appearently the new 'hipster' place in NYC. At least we kind of relaized that we (AIAIAI crew) are not hip at all. No fancy hats, no Opening Ceremony shoes, just a good old Supreme cap, a pair of Stan Smiths and a Fjellraev carrying around our shit. Obviously we were wearing other clothes, we are not them legendary guys walking the streets of Barcelona, I just can't remember what else we were wearing, but sure thing is that it wasn't hip.

Anyway the hotel is quite an experience, especially if you look into the details. Everything is thought through perfectly, little cool - and carefully chosen - collaboration products all over the place and a crew not casted in a traditional hotel management style, but carefully chosen to fulfill the picture. And it worked. We actually met up with one of the people behind it (Jou-Yie from Neverstop) and got the whole story, the plans ahead, the collaboration thought ect., this should really be interesting to follow and who knows, maybe we’ll be able to work with them in the future…

I’ve added some pics from the place, pics I’ve borrowed from our friends at NotCot, Thanks!