Pop-up stores seems to be the new thing to do and most of them are not worth mentioning. When we where in NYC last month we met up with the people from ACE HOTEL and they told us about their upcoming pop-up store project at Isetan in Tokyo. Featuring all their really cool collabo stuff through out the years, this is actually not just a matter of selling out the stock they have left. Congrats to Jou and his crew for pulling it of! Make sure you drop by if you are anywhere close...